More recently, the images for Beyoncé’s flower-goddess inspired pregnancy and baby announcements were created by photographers Awol Erizku and Mason Pool, respectively.įive years ago, Jay-Z famously took over Pace Gallery in New York City to film the video for his art-inspired song “Picasso Baby.” The interactive performance featured artists Marina Abramovic, George Condo, Rashid Johnson, Marilyn Minter, Andres Serrano, Lorna Simpson, Mickalene Thomas, Kehinde Wiley, and Fred Wilson, among others. The video for “Hold Up,” for example, the song from Beyoncé’s “Lemonade” album in which she saunters down the street in a golden yellow dress busting out car windows, appears to reference a similar sequence in a 1997 project by Swiss artist Pipilotti Rist. Ricky Saiz directed the video.īringing their music into the museum setting is a natural development given the couple’s penchant for collecting art and previous collaborations and connections with artists. The song was written and produced by Pharrell and the Carters and features vocals by Quavo and Offset from the Migos, who are also co-writers. Among the most striking images, she’s planted two dancers in front of the Mona Lisa for a hair-combing session, complete with an afro pick with a clenched fist on the handle.Īmong the most striking images, she’s planted two dancers in front of the Mona Lisa for a hair-combing session, complete with an afro pick with a clenched fist on the handle.īeyoncé and Jay-Z are in the midst of their On the Run II tour and performed in London Stadium on June 16, the day the album dropped and the “Apeshit” video was released. Elsewhere in the museum, they work their hips before “The Coronation of Napoleon,” an 1807 painting by Jacques-Louis David. The dancers perform synchronized choregraphy on the grand Daru staircase that ascends up to the museum’s iconic Winged Victory of Samothrace, a marble Hellenistic sculpture dating from about the 2nd century B.C. Amid calls to diversify museums, she’s staged an intervention with a procession of black female dancers wearing nude-toned body suits in a spectrum of beige, tan, and brown. Powerful images have become Beyoncé’s stock-in-trade and in this regard the video doesn’t disappoint. The nine-track collaborative project is titled “Everything is Love” and both artists appear on every track including the first single “Apeshit,” the subject of the video. The Paris museum played host to the Carters who dropped a surprise album on Saturday. It would seem that the Louvre and the Carters are now inextricably linked, as evidenced through the tour, the “Apeshit” video, and as a spokesman noted while discussing how the couple locked down the museum for the video shoot, “a real attachment.” Speaking to Vulture in June, the spokesman commented that “the deadlines were very tight but the Louvre was quickly convinced because the synopsis showed a real attachment to the museum and its beloved artworks.FOR THEIR LATEST VIDEO, Beyoncé and Jay-Z took over the Louvre, stunting and styling through the galleries without a tourist in sight. The second is that you’ll have to brush up on your French because, for the time being, the tour appears to only be conducted in French. The first is that the audio tour is only offered on Wednesdays, Thursdays, Saturdays, and Sundays. There are only two big catches about this tour to take into account. A quick glance shows that tour will take viewers to 17 major works spanning a number of key periods in art history. The route is currently available to preview on the Louvre's website. The tour is reportedly 90 minutes long and takes visitors through the museum as they hit “Apeshit” hotspots like “The Winged Victory at Samothrace”, “Portrait of a Negress”, “Venus de Milo”, and, of course, the “Mona Lisa”. Now, thanks to a new report from French outlet Agence France-Presse, it looks like Bey and Jay still have their hooks in one of the world’s most prominent museums because a new tour focused on the art seen in the “Apeshit” video is currently on offer. The power couple took over the Louvre for the music video for “Apeshit”, the lead single off of their first joint album together (released as The Carters), Everything Is Love. You finally have a good reason to book a flight to Paris and it’s all thanks to Beyoncé and Jay-Z.
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